How Does Launching a Personalized Drug Differ from Other Specialty Drugs?

Thom Cohn, Chief Strategy Officer, Asembia, discusses special considerations for the launch of a  personalized drug.

Transcript: Every specialty drug is different, so I think that’s what we’ve learned about specialty is there’s not a lot of cookie cutter. So I think a lot of the issues with launching a personalized drug is kind of the same for specialty. 
I think the great part about it, is that we can get patients to a treatment that will work for them sooner. A lot of what we go through is a lot of step therapy, which require a lot of [prior authorizations]. There is the issue that usually those therapies are more expensive, so it’s just making sure the appropriate controls are in place, but I think everyone would say they’d rather a patient start on a therapy that’s going to be effective rather than waste money on a product that’s not going to work for the patient. 
I think what we have to look at is we need to treat these patients as individuals and not the average patient. It gives us the opportunity to tailor a therapy specifically for that patient. I think it changes how we think about treatment a little bit and pharmacy needs to keep up with that also.

Most Popular

Related Articles

Keep an eye out for these specialty pipeline medications in 2019.
This program will address specific patient education and counseling points for pharmacists to discuss with patients receiving these agents.
There is no doubt that 2018 was a year of transformation across the health care spectrum, and specialty pharmacy was no exception.
Company Profile >
Contributors >
Industry Guide >
Market News >
Peer Exchange >
Conferences >
Subscribe >
Specialty Times Resources
About Us
Contact Us
Terms & Conditions
MJH Associates >
Pharmacy Times
American Journal of Managed Care
MD Magazine
Targeted Oncology
Physicians' Education Resource
Pharmacy & Healthcare Communications, LLC
2 Clarke Drive
Suite 100
Cranbury, NJ 08512
P: 609-716-7777
F: 609-716-4747

Copyright Specialty Pharmacy Times 2006-2018
Pharmacy & Healthcare Communications, LLC. All Rights Reserved.