New Product Opportunities-Having the Right Stuff to Win the Game

Building the Game Plan One Product at a Time
Football has become the American pastime. We see coaches roaming the sidelines with their laminated game-plan cards, supplemented by the players on the field having their share of that plan on their wrist, such as a quarterback having a cheat sheet of the playbook.

Take that same strategy and use it to build your pharmacy’s game plan. Look at our 2016 year-in-drug approvals article in this issue to see how a team looks at a scouting report to prepare for the next game. The report provides key insights into what your game plan should look like.

Of course, it takes more than a plan. It takes action and having the confidence to call an audible when you see the need to do so.

Planning Future Draft Picks
Great teams do long-range planning for the future, scouring the ranks of college football all-stars to improve their team year-over-year. Likewise, specialty pharmacies can keep track of future approvals by monitoring the FDA website, reading press releases, using word-of-mouth, having the right relationships, and, of course, reading SPT®.

Above is a list of potential approvals slated for 2017. Some will make it, many will not. So the question is, will you be ready? Are you talking to these players and building your scouting reports?

Practice, Practice, Practice
Vince Lombardi said, “The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” The shift from traditional to specialty products is the future of our profession. The changing portfolio of products is creating new opportunities.

We have created SPT® to be the key resource for all who want to participate. If it were easy, it would not be called “special.” 

Specialty Pharmacy Times® is dedicated to the business and profession of specialty pharmacy. We are the source of the most current and complete information in the space. Our Industry Guide can provide the resources you need at Specialty Pharmacy Times® is THE journal fully committed to setting the publication standard through peer-written and reviewed articles focusing on the “real world” of specialty pharmacy practice. We invite you to enjoy this issue and pass it on! We welcome your feedback on this topic and on any topics you would like us to cover in future editions of Specialty Pharmacy Times®. Please reach out to me at We also encourage you and your colleagues to subscribe to this unique journal, receive the e-newsletter, and sign up for the free app by logging on to

About the Author
operates a consulting practice and is responsible for commercial operations, trade-supply chain strategy development including 3PL selection, regulatory oversight, and “operationalizing”organizations. Mr. Steiber has served in several senior positions in pharmacy, distribution, and industry over the course of his 40-year career. Mr. Steiber is a licensed pharmacist in Texas, Washington, California, and Pennsylvania. He is affiliated with several professional associations and publications and a frequent speaker on behalf of many professional organizations. Mr. Steiber graduated from Washington State University College of Pharmacy. He has participated in a variety of postgraduate programs in law and business development/marketing at Harvard University and Northwestern University. Mr. Steiber currently resides in Highland Village, Texas.

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