Why is Disruption Important for Health Care?

More technologies have also translated into improving health care, despite being seemingly unrelated.
Wearable technology created by The Disruption Lab can deliver biodata, such as EEG, temperature, directionality, and true movement through the ear, according to Webb.
Virtual reality is already being used to provide data for surgeons and caregiver to improve patient outcomes. This technology could also be used in a hospital setting to improve human experiences, since hospitals can be scary for some patients. It may be a source of comfort for a patient who may be in their final days.
Webb reported that drones are already being used to deliver essential medications to Native Americans and rural areas in the United States, as well as in Africa. Additionally, 3D printing can be used to create devices at the location rather than shipping them.
Other disruptive technologies, such as aging cottages, can change the standards for elder care. These cottages are individualized for each patient, and can prevent them from dying of sadness or infectious disease, according to Webb.
Health care providers have to compete online, just as any store has to. In pre-touch moments, physicians may lose 30% of their revenue because they do not have an online presence or are not running a promotion. Webb said that this portion of revenue is lost prior to any engagement.
Physicians should also focus on the first-touch the patient has, which may be with their online portal or receptionist staff. This step can also lose patients due to technological difficulties or a miscommunication. The core-touch is important because at this step, the patient determines whether or not they will continue to receive care from a certain provider, according to the session.
A physician’s last-touch with the patient should always aim to be positive and memorable, with an in-touch experience that delivers post-care value.
If a provider does not keep up with innovation or fails to give patients a positive experience, as outlined by Webb, it may result in a loss of revenue. Staying up to date with technology disruptions and individualized experiences in important to ensure success in the health care space.
Without making disruption a part of any business—especially health care—competition is not possible, Webb concluded.

Stay up to date on the latest news in specialty pharmacy by getting Specialty Pharmacy Times in your mailbox or inbox for free!

Click here to sign up for free for the bi-monthly Specialty Pharmacy Times print journal delivered to your address.

Click here to sign up for our email newsletters delivered every Monday, Wednesday, and Friday, in addition to breaking news alerts.

Click here to follow us on Facebook. 

Click here to follow us on Twitter. 

Click here to join our LinkedIn group. 

Related Articles

Cohesion among key stakeholders, which will lead to an evolution in care, is clearly on the rise, and the growth of those relationships will only benefit patients in the end.
Health system specialty pharmacies (HSSPs) are uniquely positioned to provide valuable data and superior care to the patients they serve.
An unhealthy microbiome caused by chronic antibiotic treatment could result in long-term inflammation within the tissue and tumor environment.
Company Profile >
Industry Guide >
Market News >
Peer Exchange >
Conferences >
Subscribe >
Specialty Times Resources
About Us
Contact Us
Terms & Conditions
MJH Associates >
Pharmacy Times
American Journal of Managed Care
MD Magazine
Targeted Oncology
Physicians' Education Resource
Pharmacy & Healthcare Communications, LLC
2 Clarke Drive
Suite 100
Cranbury, NJ 08512
P: 609-716-7777
F: 609-716-4747

Copyright Specialty Pharmacy Times 2006-2019
Pharmacy & Healthcare Communications, LLC. All Rights Reserved.