Why is Disruption Important for Health Care?

Disruptive trends have made their way into everyday life, and significantly altered the way we think about simple things. Disruptions like smartphones have become so widespread, with relatively little push back, that many younger individuals are unaware of what a landline is. E-readers have quickly taken over the literature world; however, some individuals have been slower to leave their paper books behind.
 
The health care industry has also been adopting disruptive trends, such as electronic health records (EHRs), e-prescribing, and telehealth. These trends have left behind the traditional paper forms that may require increased time to keep track of and update.
 
Disruption is the process of abandoning the well-known for the innovative, and can significantly change an activity or event. For health care, adopting technology has been responsible for improving outcomes and reducing duplicate tests in a hospital setting.
 
During the keynote presentation at Premier Inc’s 6th Annual Specialty Pharmacy Executive Retreat, Nicholas Webb, futurist, technology CEO, inventor, and author, said there are 4 pillars of disruption.
 
The first pillar is hyper consumerization, which requires individuals to throw away the old and familiar for something new.
 
The second pillar is disruptive innovation, in which old models are destroyed in favor of something completely different. This trend was seen when physicians transferred all of their paper files to an electronic system, either due to an initiative from the Centers for Medicare and Medicaid Services or their own interests.
 
Every novel innovation in health care will be disruptive in nature, because in the process of implementing something new, we are destroying the old, according to the session. For health care, this transitioning occurs in diagnosis and treatment at the time of the intervention or office visit. 
 
The third pillar is connection architecture, which is the concept that everything is connectable. Currently, if an individual is in need of glasses or contact lenses, they must pick up the phone, call the optometrist, schedule and wait for an appointment. On the day of the appointment, the patient will drive to the office, wait for the optometrist, wait 1 to 2 hours to receive the prescription, and then wait to receive the glasses or contact lenses.
 
However, due to new innovations, the patient can receive a free eye exam online, and then receive a prescription quickly through Opternative, according to Webb. The online platform also has a customer satisfaction of nearly 100%, which is much higher than most in-person visits.
 
The fourth pillar of disruption discussed by Webb are economic models. This new disruptive innovation must leverage a new economic model that encourages hyper consumerization. The new community of users also have the responsibility of sharing their opinions to increase use of a disruption, which may be especially important among the physician community.
 


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